GABE McFADDEN
CREATIVE DIRECTOR ✦ WRITER
▼ CHOOSE AN OFFERING TO SEE GABE'S WORK ▼
DON'T CLICK THE MUSHROOM
A SHOE?! FOR ME?! It's EXACTLY my size. Thank you, generous stranger!
A VOICE FROM BELOW
"We are pleased with your sacrifice. You are now a servant of the demons below. Congratulations!"
PLINK! THE WELL STIRS...
WHAT WORK OF GABE'S DO YOU WISH TO SEE?
★ JUST THE HITS
An overview of Gabe's best work
{{ o.cur }} {{ o.label }}{{ o.sub }}
I'm Gabe and I'm a writer. ✦ ✦ ✦ ✦
Currently: in-house at D'Addario
I've written at BBDO, McCann, Momentum Worldwide, and in-house for Macy's and REI so if you participate in social media, there's a pretty big chance you've read my work (sorry). I've also styled for Vogue, helped produce a docuseries, and I'm trying to publish a novel.
In short: if it sounds bad, I can make it read better. If it looks ugly, I can make it look hot and sexy. If it just isn't working, I can fix it.
Hit me up! I'm always looking for people to talk Couture Week, Dungeons and Dragons, video games, dessert, dim sum, stupid rom-com or good sci-fi recommendations, or—if we have to be serious—cutting-edge ways to engage audiences with a shrinking attention span.
YOU HAVE DIED.
Unlike you, Gabe is great at following briefs and directions.
✦ WISH GRANTED! ✦
{{ sel.label }}
{{ sel.sub }}
{{ sel.flavor }}
{{ it.caption }}
✦ Drag & drop real work into the frames above.
CLASS: Creative Director / Writer
GUILDS: BBDO · McCann · Momentum Worldwide
SPECIAL ABILITY: Turning briefs into wishes, and wishes into work.
{{ st.n }}
✎ Replace this character sheet copy with your real bio — it's fully editable.
The pigeon taps its foot impatiently.
✉ SEND WORD TO GABE
(Placeholder address — tell me your real email and I'll wire it up.)
▲ TRANSMISSION RECEIVED
GABE McFADDEN ✦ THE WORK
01GABE IN A NUTSHELL
I specialize in brand voice. I can help you figure out who you want to talk to, how you can get through to them, and how your brand can sound cohesive at every customer touchpoint—even if I'm not the one writing everything (though I can be if you'd like).
I've worked at the "big agencies" and in-house so I'm used to working on everything from Super Bowl Halftime Shows, to fashion editorials, to social shoots where it's just me, an iPhone, and a dream.
I'm either the least-cool fashion person or the best dressed nerd you'll ever meet. I've styled for Vogue, snuck into fashion week, and I collect eveningwear, costumes, and shoes. But I also go to Renaissance Faire and Comic Con every year, play Dungeons and Dragons for more hours than I feel comfortable admitting, and am deeply immersed in nerd, video game, and tech culture.
Outside work, I write fiction and plays. I'm hopefully close to my debut book deal and I'm proud to be represented by Sara Megibow at Megibow Literary Agency.
Gabe McFadden
02CURRENT GIG: D'ADDARIO
Right now, I'm writing at D'Addario. I was brought on to help with a new Woodwinds Campaign that is launching very soon. It's the first ever artist-led campaign for woodwind reeds and it's some of my favorite work I've ever made. I can show you the work when we talk.
I'm also working on a new product launch but that is also secret. In short, I promise I've done work at D'Addario, I just can't post it willy-nilly. Drop me a line and we can get into the nuts and bolts together.
03MACY'S
From 2020-2024, every single piece of media for all Macy's social channels went through me. I would create the concepts from the upcoming sales, trend reports, and store events then hand the scripts and shooting directions to a designer, content creator, or influencer partner. From there, the content would get made and edited and then returned to me for final approval, overlays, and caption copy.
The daily audience was between 3 and 5 million with double and triple digit increases in both engagement and direct sales from social media posts. We consistently outperformed benchmarks on content at all scales from a simple one day sale to the Macy's Thanksgiving Day Parade.
Macy's social post
Macy's social post
{{ im.ph }}
04MOMENTUM
At Momentum I was on the Bacardi team where one of my biggest projects was helping launch the new Patrón bottle. One of the ads went up across the street from my apartment which was both triggering AND exciting.
I also worked on the Banned Book Tour for Penguin Random House. For banned book week, we created a "food truck" that gave out free banned books all throughout Washington DC. The tour ended at the Martin Luther King Jr. Memorial Library where authors, publishers, and community leaders came together to talk about the importance of the freedom to read.
{{ im.ph }}
05McCANN
At McCann I worked on the Mastercard team. My main project was creating and establishing a cohesive brand voice to be used across all Mastercard media. The "character" and style guide I created is still in use today globally. I can't post it publicly, but we can look at it together while we talk about what I can write for you.
Mastercard billboard
Mastercard billboard
◄ SCROLL THE REEL ►
{{ im.ph }}
06REI
I was part of REI Co-op's Brand Lab team. This is where I learned how to make really good print media. Between their membership program and catalogs, we made catalogs, postcards, flyers, in-store signage, along with full campaigns for their larger events.
◄ SCROLL THE REEL ►
{{ im.ph }}
07BBDO
I got my start at BBDO where I got to try my hand at many different brands. It was the early days of social media marketing so I got to experiment a lot. Highlights include putting the Pepsi logo in the sky with drones during Lady Gaga's halftime show, helping with the rebrand from Dunkin' Donuts to just Dunkin', and writing dialogue for America's favorite talking chocolates, the Red and Yellow M&Ms.
Pepsi logo drawn in the sky by drones during the Super Bowl LI Halftime Show
Pepsi asked us to think of innovative ways to show the Pepsi logo during the Pepsi Zero Sugar Super Bowl LI Halftime Show. We leveraged Gaga's existing relationship with Intel to use their drones and wirelessly controlled audience lights to create Pepsi's logo in the sky.
08OTHER STUFF
★ STYLING
When I first saw my name printed in Vogue it was a dream come true. When I checked again, I realized it was spelled wrong. I made sure they got it right the next time I was booked.
{{ im.ph }}
★ PRODUCER
I was able to help produce a docuseries about Brooklyn Drag Queens called Queens of Kings for Revry.
★ CREATIVE WRITING
I'm represented by Sara Megibow at Megibow Literary Agency.
I wrote a short play called Candbar. Two girls debate whether or not to eat the fully-wrapped fun-size candy bar that a very cute boy choked to death on. The candbar comes to life as a puppet to help them out. It had an extremely limited run at Norwood Club in Manhattan, New York.
Thanks for making the wish. Let's talk.
✉ EMAIL GABE
Enlarged work sample
✕ CLOSE